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A picture is worth a million likes
These days, you never need to say "You had to be there" when referencing a conference, speaker, or other event. Between YouTube, Periscope, and endless Live Tweeting, there are plenty of vehicles to get your content out there. However, the best mode to generate engagement over social media is photos. Digital scribing is a simple and easy way to provide your community with visual summaries of any conversation or presentation. Combined with the right social strategy and your conversations will expand far beyond the people in the room. More work samples available here and on Twitter. And FAQ here!
Making big data seem small
Many individuals in the field of data science struggle to communicate the groundbreaking discoveries that they are making through their work. Often their audiences and clients have trouble understanding the process and terminology surrounding the world of big data, and can't envision what this actually means for their business or purpose. We can recommend methods for visualizing information across all kinds of people and circumstances, and can help you to identify the appropriate visuals that will speak to your clients in language they understand.
"Whoever draws the best picture wins"
Do you have a team of smart, capable people that have amazing ideas? Odds are, they could be twice as powerful and productive with some basic visual thinking training. The power of a team increases immensely when everyone (not just the designers) contribute sketches and visualizations throughout the process. From Visual Design Thinking, to Multi-Stakeholder Collaboration, to Virtual Brainstorming we offer 1-2 day workshops that will transform the way that teams generate ideas and develop products.
Put the conversation up on the wall
Any time a group of stakeholders gather in person to agree on something, there is potential for confusion, mixed messages, and inefficiency. Visual facilitation gets all players on the same page and moving in a common direction by translating across the different languages that each stakeholder is used to speaking in (i.e. tech vs. finance vs. marketing vs. design). Our favorite meetings to facilitate are those that value and follow the design thinking process (developing personas, journey mapping, brainstorming, prototyping, feedback, and iterating).
Learn and grow in a virtual community
We are developing a series of courses related Visual Thinking that will be available on Skillshare. The first course, developed in partnership with Skillshare and Fifty Three, focuses on generating ideas and understanding concepts through drawing data. It's a fun introduction into getting your left brain and right brain to work together to be both creative and analytical.
Out of our comfort zone is our comfort zone
Have a great idea but need help executing? Feel like you are ready to make things happen but your organization isn't? We want to hear from you and chat about ways to work together. We love collaborating with individuals who possess completely different skillsets than us, because that's when the real magic happens.
Catherine Madden LLC is a creative consultancy specializing in visual thinking and data storytelling.