Visual storytelling, analytics, and design fundamentals in Brazil. One of the most challenging and satisfying opportunities I was given during my time at Deloitte was to plan and deliver two full days of training on Analytics, Data Visualization, Visual Storytelling, Design Thinking, and Design Fundamentals to a group of 60 consultants in Brazil. Alone. In the weeks leading up to the training I worked with my team in DC to pull together the most universally relevant material, and researched common experienced issues in the city of Sao Paolo to create a design thinking challenge that would be interesting to the students. I was blown away by the enthusiasm and gratitude expressed by these students.
Visual Storytelling at Deloitte's Data Scientist Summit. Every year Deloitte hosts a summit for data scientists based in North America at Deloitte University in Dallas, Texas. I delivered a visual storytelling and design thinking training that was specially tailored to the unique challenges of data scientists. When I asked students how many had brilliant data discoveries that fell flat with their clients, every single one raised their hand. They attributed it to the fact that they didn't have any techniques or skills to frame their analysis in a compelling and easy to understand format.
Catherine Madden LLC is a creative consultancy specializing in visual thinking and data storytelling.